If you don’t stand for something, you stand for nothing. But before you can tell your audience what you stand for, you have to know yourself. You have to know your Pool Rules

Most messaging and content on the Internet leaves us cold. It doesn’t challenge us in any way. So what do we have to do differently to everyone else to get peoples’ attention?

The problem most businesses have is they use their messaging to try to convert everyone. They regard everyone as a prospective customer. Here’s why that is a huge mistake.

People see thousands of ads, blogs and posts telling them about “stuff”. Things like products, features, and ROI. They don’t work. In this article I’ll show you why and tell you what you should say instead to grab attention.