ridiculously effective meta ads, because no-one ever paid their mortgage with impressions.
Is this you...?
What you want is an ad that breaks the Internet.
What you’ve got is an ad with all the swagger of a knitting pattern.
You’ve tried ChatGPT for a month before you worked out you sound like everyone else.
You’ve tried Noah at the print cartridge recycling shop who runs a side-hustle marketing small businesses but can’t market himself.
And you’ve tried the in-house “how hard can it be” department who’ve answered their own question.
And all you have to show for it is a hole in your Starling account where a few grand used to be.
How close are we?
Indulge us....
Listen, if you like your coffee real, your Martinis filthy, and you ads viral, then you're our kind of people. We like you already. So indulge us for sixty seconds..
The Art
If your ad doesn’t grab the reader by the throat and whisper:
“Read me motherfucker”.
If it’s not getting you summoned to your prospects boardroom or waved through security at Davos.
Then it’s not doing its job.
Ads like that aren’t born in ChatGPT. They come from years of experience helping brands big and small to get noticed.
It comes from having the plums to swim in the opposite direction.
It comes from doing things that are audacious and wildly uncomfortable.
Want to chat about ads that scream "Read me mofo"? Click below
The Science
Assuming you haven’t bailed out yet, once you have your perfect ad, it’s no good if it’s not finding its way to the right people.
It’s no use showing an ad about ribeye steak to a vegan who’s just eaten.
Running poorly targeted social media ads is the quickest way to empty your bank account. It’s like standing on the roof of your house and throwing £50 notes in front of a leaf blower.
I’m not saying we’re good, but we could drop a message down the chimney of a pizza loving Spurs fan from Romford who only drinks vodka on Thursdays.
We know the science of Meta ads better than Zuck.
We’ve managed £XXXXX of ads for more than XXXX brands.
And we’re sitting here waiting to manage yours.
Mad Men (and women)
The Artist
Scorpio. Non-smoker.
HUMBLEBRAG: I've built two scale businesses but my favourite thing is having an idea for an ad and turning it into something so smooth it wouldn’t look out of place ordering Vodka Martini on the rocks, shaken, not stirred.
FUN FACT: My pronouns are Don/Draper.
The Scientist
Aquarius. Gym bunny.
HUMBLEBRAG: Despite managing ad campaigns across many industries, budgets, and countries, I still die inside when someone tells me they boosted a post.
FUN FACT: Calm in chaos, fuelled by caffeine.
WHO LOVES YA BABY?
People who've worked with us and lived to see the scale
The results were fantastic
When we launched a new product, we were looking for a very specific messaging vibe. Peter & Jo got it straight away. We loved the process they took us through and the results they produced were fantastic. We’re already planning Phase 2 with them.
Sam Morton,
Chief Commercial Officer, Redu Group
You helped us capture the attention of investors
You guys really helped us understand ourselves and our customers like never before. Most importantly, you helped construct the all important opening paragraph of our investment presentation. It captured the attention of investors and lead to a £4.5m seed round.
Tom Beckenham,
Founder & CEO, Comma
You’ve done a great job
We knew something was missing from our messaging, but we didn’t know what. You’ve done a great job of making us sound bold, but playful. We love it! It’s perfect for our target audience. Thanks guys.
Sulim Malook,
CEO, Wilmington Holdings Ltd
A game changer
The messaging workshop we did with Peter & Jo was so impactful, that we put the whole company through it. Giving everyone the confidence to talk clearly about what’s really important to us and who we serve, has been a game changer
oz alashe
CEO & Founder, Cybsafe
Most productive work we've done
It’s been a pleasure working with you - I think that working through this has been some of, if not the most productive work that we’ve done on Mollis to date. My only regret is that we had not done this sooner!
Luke Watson,
Managing Director, Mollis Group
The result was exceptional.
What I ended up with from Peter was exceptional. He has a fantastic way with messaging. I use what we produced as the core for all my content now.
Mark Fritz,
Founder and Managing Director, Procedor
The transformation was instant
Peter took me from uncertainty, to being crystal clear about how to speak to our target customer in a way that makes them listen. The transformation was almost instant. We started getting enquiries.
Phoebe Cherry,
Founder and Chief Strategy Officer, Strive Events
The process was transformational.
It really helped us focus on how to simplify and clarify our proposition. The results, more conversations with great prospects, were almost immediate.
Paul Dufays,
Managing Director, Brigg Macadam
Stop right there (thank you very much)
I've seen enough.
If all of that's true, then go right ahead
