WRITE DRUNK, EDIT SOBER

Everyone kicks starts their creative process differently. Here is a simple tip for finding inspiration when you’ve reached the bottom of the well.

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MR. WHENT VS THE POST OFFICE

Sometimes all the component parts of a story have been told, but no-one listens. But when you gather them together and tell the whole story, things change.

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BREWDOG: TWO PINTS OF LAGER AND AN ARGUMENT PLEASE

More than five billion people have access to the Internet. It’s noisy! It’s hard to get noticed. Brewdog, the brand we love to hate, is a great example of what messaging in 2022 should look like if you want to overcome this.

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WHY MALE STRIPPERS DON’T DRESS AS TAX INSPECTORS

Most messaging and content on the Internet leaves us cold. It doesn’t challenge us in any way. So what do we have to do differently to everyone else to get peoples’ attention?

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EARN TRUST, EARN TRUST, EARN TRUST, THEN WORRY ABOUT THE REST

Our purchasing behaviour is surprisingly complicated. Why do we buy from one person, but not from another? Three words make the difference. Know, like and trust. Let’s take a look.

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