KANGAROO PENIS ANYONE?

Every purchase has a moment, when something happens, and the buyer is triggered to take action. Understanding how and when this moment happens is like having Krytptonian cells. Let’s dive in and see.

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HOW TO CREATE AN ELEVATOR PITCH THAT WILL MAKE PEOPLE LISTEN

You find yourself face to face with the CEO of your perfect customer. You’ve got one minute. If you want him remember what you say, don’t do what everyone else does, do this.

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EARN TRUST, EARN TRUST, EARN TRUST, THEN WORRY ABOUT THE REST

Our purchasing behaviour is surprisingly complicated. Why do we buy from one person, but not from another? Three words make the difference. Know, like and trust. Let’s take a look.

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