KANGAROO PENIS ANYONE?

Every purchase has a moment, when something happens, and the buyer is triggered to take action. Understanding how and when this moment happens is like having Krytptonian cells. Let’s dive in and see.

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THE BEST MESSAGING SELLS FEELINGS

People see thousands of ads, blogs and posts telling them about “stuff”. Things like products, features, and ROI. They don’t work. In this article I’ll show you why and tell you what you should say instead to grab attention.

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PEOPLE DON’T BUY THINGS TO SOLVE PROBLEMS. THEY BUY THINGS TO RELIEVE PAIN

We buy what we want and not what we need. Sometimes it’s hard to tell the two apart. In this article we take a look at the ways in which problems and pain appear, and how they effect our decisions.

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