THE COST OF BEING BORING

The majority of campaigns and ideas die because they’re boring. Most people get that. But have you ever stopped to consider what that costs you? What’s the cost of being boring?

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WRITE DRUNK, EDIT SOBER

Everyone kicks starts their creative process differently. Here is a simple tip for finding inspiration when you’ve reached the bottom of the well.

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HOW TO WRITE A HEADLINE LIKE DON DRAPER

Most people, when they write a headline, do what’s comfortable. They talk about the product. But it’s the emotional headline that grabs attention. Here’s a simple way to write a headline that people can’t ignore.

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