There are some brand tag lines that seem to have been around forever. Newsflash: They have! Why do they do this and why does it work?

If you spend your life worrying about what your competition are doing, you’ll never separate yourself from them. What should you do instead if you want to stand alone?

How we see people isn’t how they see themselves. What we think is their problem may not be what they think it is. Deciphering how your prospects are talking to themselves is your unfair advantage.

At the core of every great brand is a Big Idea. It’s sits at the heart of a big audacious vision for the brand. It’s what gives it direction and its what makes it’s audience swoon. Let’s take a look

The problem most businesses have is they use their messaging to try to convert everyone. They regard everyone as a prospective customer. Here’s why that is a huge mistake.

We buy what we want and not what we need. Sometimes it’s hard to tell the two apart. In this article we take a look at the ways in which problems and pain appear, and how they effect our decisions.

Our purchasing behaviour is surprisingly complicated. Why do we buy from one person, but not from another? Three words make the difference. Know, like and trust. Let’s take a look.